September 6, 2017

Do your kids have their friends’ backs on social media? 13 ways to #cyberback, lessons from ’13 Reasons Why’

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Laura Tierney writes about the upcoming second season of “13 Reasons Why” and offers readers a conversation guide around backing up others online who are bullied (or cyberbacking).

September 1, 2017

3 things tweens, teens should do when they see bullying, threats on social media

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Laura Tierney gives advice to parents of Wake County School District students one day after the superintendent asked them to talk to their kids about social media.

August 28, 2017

The new do’s of social media: Coaching families to win online

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Laura Tierney, our Head Coach (and founder), in Your Teen Magazine on the high standards families can set to use social media for good. Together. 

August 11, 2017

Girls’ softball team disqualified from World Series after Snapchat post

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The Today Show featured Laura’s coaching tips after a Virginia girls’ Little League team learned the hard way just how serious the consequences of social media missteps can be. 

August 10, 2017

Back-To-School: What You Can’t Buy

NBC News’ Education Nation spoke with Laura Tierney about how parents can get ready for a successful school year ahead – from setting routines to regulating screen time. 

June 21, 2017

Summer of Social: 5 Priorities for Your Family Tech Contract This Summer

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In this WRAL article, Founder Laura Tierney gives parents advice on ways to change family technology contracts to adapt to summer schedules and (lots) more free time. 

April 12, 2017

Winning at social media: Moving from don’ts to do’s

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Laura Tierney on the discrepancy between what’s available for brands online about how to use social media to their benefit, versus what’s available for students. And the importance of standards.

March 24, 2017

The Social Institute: Navigating the world of social media

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Listen to Laura Tierney’s interview on Chapel Hill radio station WCHL! She shares her experiences with social media as a teen and our mission to equip students to navigate social ...

February 14, 2017

@DukeMBB surpasses one million Twitter followers

The Social Institute’s work with the Duke Men’s Basketball team catapulted the official @DukeMBB account to grow 57.5% in just four months, becoming the most-followed college athletics program on Twitter.

January 23, 2017

Social media coach offers Norfolk Academy game-changing strategy

Before our presentation to Norfolk Academy, Laura Tierney shares the biggest questions that teens and parents face with social media.

September 14, 2016

NPR shares how teens can win the game of social media

NPR’s Leoneda Inge teams up with The Social Institute to throw her son a “Social 16” party for his 16th birthday.  

June 11, 2016

Coaching Teens To Win At Social Media

The North Carolina News & Observer featured Laura’s tips and tricks about how teens can win the game of social media. Game on!

May 20, 2016

Laura Tierney helps Olympic medalists win at social media

Just because you’re a world-renowned athlete doesn’t mean you know how to master Snapchat or a 140-character tweet. That’s why the U.S. Olympic Athletes Advisory Council (AAC) asked for Laura ...

March 29, 2016

The Social Institute’s Laura Tierney receives award for Duke alum of the year

Our President and Founder Laura Tierney was honored by the school’s Markets & Management (MMS) program as Duke Alum of the Year.

February 8, 2016

How ad agencies keep on top of social media

A look at how top agencies stay up to speed on social. McKinney uses Socializ’d, a one-of-a-kind weekly newsletter that our President and Founder Laura Tierney co-founded at the agency.