Exploring the no-spend trend on TikTok and encouraging students to find their influencers
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The no-spend trend encourages cutting back on spending for a designated period. Participating students track how many days they can go without buying non-essentials like Starbucks coffee, new clothes, and eating out. However, financial experts warn that this quick-fix challenge can be “hard to sustain over time” and may lead to impulsive purchases later. By equipping students with the right information and skills, they can avoid overspending financial misinformation and find financial influencers that align with their goals.