The Social Institute Privacy Notice

Last Updated March 20, 2017

Our mission at The Social Institute is to improve student potential, well-being, and character in the 21st century. All through a fun, positive approach to social media education.

The Social Institute Privacy Standards

  1. We’re committed to creating a safe and secure online environment for you and your children.
  2. We do not sell your personal information to third parties.
  3. We strive to provide you with access to and control over the information you give us, and we take the protection of your information very seriously.
  4. We take extra precautions for our younger learners under the age of 13, including restricting child accounts that would allow children to post or disclose personal information by themselves.
  5. We will not accept advertising on The Social Institute website. We use your information to provide you with a better learning experience, not to sell you products.
  6. In our pursuit to demystify digital to parents and educators, we’ve done our best to make the following stuff clear, and easy to understand.

About The Social Institute and our Privacy Notice

The Social Institute, LLC. (“The Social Institute”, “us”, or “we”) feels strongly about protecting your privacy. We understand how important privacy is to you and your family, and we are committed to creating a safe and secure environment for learners of all ages. This Privacy Notice applies to, our mobile application, and online services (collectively, our “Properties”), which are all owned and operated by The Social Institute. This Privacy Notice describes how The Social Institute collects and uses the information you provide on our Properties and describes the choices available to you regarding our use of your personal information and how you can access and update this information.

We use the data we collect to provide you with a better experience and fulfill our mission of providing a positive approach to social media education.

Our Privacy Notice describes what information we gather from our members and others who visit and use our Properties, how we use that information, and what we do to protect it. By visiting or using our Properties, you consent to the information handling practices described in this Privacy Notice.

Your use of our Properties and any information you provide on our Properties are subject to the terms of this Privacy Notice. Any capitalized terms used but not defined within this Privacy Notice have the meaning given to them in our Terms of Service.

How we collect and use data

We take the information you provide to us very seriously, and we strive to put you in control of decisions around your information.

The Social Institute collects the following information about you and uses it only as described below:

Personal Information.

When you register for, browse and use our Properties, you may provide to The Social Institute what is generally called “personally identifiable information” or “personal data” (such as your full name, email address, or a photograph of yourself) that can be used to identify you. At The Social Institute, we call this data “Personal Information.”

Communications With Us. 

When you send us emails or other communications, such as customer support inquiries, we maintain those communications and their contents so that we can resolve your inquiries or otherwise assist you.

Information from Integrated Services like Facebook or Google.

If you decide to register through or otherwise grant access to a third-party social networking or integrated service (what we call an “Integrated Service”), such as Facebook Connect or Google, The Social Institute may also collect Personal Information that is already associated with your Integrated Service account. You may also have the option of sharing additional information with The Social Institute through an Integrated Service. If you choose to provide such information, during registration or otherwise, you are giving The Social Institute the permission to use, share, and store it in a manner consistent with this Privacy Notice.

Payment Information. 

When you initially provide or update your payment information, we transmit it via an encrypted connection to our Payment Processor, Stripe. Stripe uses and processes your payment information in accordance with Stripe’s Privacy Policy. The Social Institute won’t store your payment information, other than your zip code and country, which we require for billing and to comply with tax and other government regulations.

Information about your use of our Properties and other User-provided Information.

We may collect usage information about your use of certain features on our Properties. This enables us to better tailor educational experiences that are most appropriate for you.

Public Comments On The Services. 

We retain the discretion to maintain any comments, contributions to discussions or messages submitted to users of the Services, in order to provide the Services.

Location Information.

We may collect and use information about your location (such as your country) to provide you with tailored educational experiences for your region, but we don’t collect the precise geolocation of you or your device. You may be able to change the settings on your computer or mobile device to prevent it from providing us with any location information.

Information obtained from other Users.

We make available certain features on our Properties that allow other Users to provide us information about you. This information may include Personal Information. Generally, this occurs when parents or teachers provide information relating to a Child User. For example, a parent may register an account for their child and provide us with certain information, such as the Child’s User name and birthday.

Cookies And Other Technologies. 

We may use these technologies to do things such as remember your preferences, keep you safe and improve and promote the Services.


The Social Institute uses this information in the following ways:

To enhance our Properties and the services we provide.

The Social Institute uses the information you provide or that we collect to enhance our relationship with you and to operate, maintain, enhance, and provide all of the features and services found on our Properties. The Social Institute, for instance, may remember your recent activity so we can recommend the most appropriate content for you on your next visit. The Social Institute may use your Personal Information to provide you with information about The Social Institute’s features, services and other offerings that may be of interest to you. Under certain circumstances and if we obtain your consent (for example, if you submit a testimonial and agree to make it public), we may post your Personal Information on our Properties.

To understand how you and other Users use our Properties.

The Social Institute uses all of the information that you provide or that we collect from Users to understand and analyze the usage trends, learning behaviors, and preferences of our Users, to improve the way the Properties work and look, and to create new features and functionality. For more information, please see the “Technologies” section, below.

To enable your participation in The Social Institute partnership arrangements.

The Social Institute will not share Personal Information with other third-party organizations for their marketing or promotional use without your consent or except as part of a specific program or feature for which you will have the ability to opt-in. You can grant us permission to share your Personal Information with authorized partners, not-for-profit organizations, and other entities that are not affiliated with The Social Institute. In these cases, we will only provide to these third parties the information you have authorized or asked us to share to these third parties.

The Social Institute may send information or offers to you on behalf of these third parties. For example, if we partner with a not-for-profit organization running a contest in your region and send you an email notifying you of the partnership, we will only share your information with the third party if you opt-in to participate in the contest, and if so, the information we would share would be limited to that needed to facilitate your participation in the contest and enable you to redeem your prize.

Data Retention

Unless we receive a deletion request, we will retain your information for as long as your account is active and as long as retention is reasonably useful for operational purposes.

Technical Information.

To provide a personalized learning and high-quality experience for our Users, we may use various technologies that automatically record certain technical information from your browser or device, including standard log files, web beacons, or pixel tags. This technical information may include your Internet Protocol (IP) address, device or browser type, Internet service provider (ISP), referring or exit pages, clickstream data, operating system, and the dates and times that you visit the Website. We do this to better understand how our Users are using our Website so we can improve site functionality and the services we offer you.

Like most websites, whether or not you are a registered member, we may send one or more cookies – small text files containing a string of alphanumeric characters – to your computer. Cookies remember information about your activities on a website and enable us to provide you with a more personalized learning experience. THE SOCIAL INSTITUTE may use both session cookies and persistent cookies. A session cookie disappears automatically after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Website. You can, however, remove a persistent cookie at any time. Please review your web browser “Help” file to learn the proper way to modify your cookie settings. However, without cookies you will not have access to certain services and features on the Website.

THE SOCIAL INSTITUTE uses a variety of third-party service providers, such as YouTube to host our videos or Google Analytics to understand our Website usage. We may allow third-party service providers to place and read their own cookies, web beacons, and similar technologies to collect information through the Website. This information is collected directly and automatically by these third parties, and THE SOCIAL INSTITUTE does not participate in these data transmissions.

THE SOCIAL INSTITUTE also uses Local Storage Objects (LSOs) such as HTML5 to store content information and preferences. Third parties with whom we partner to provide certain features on our site may use LSOs such as HTML5 to collect and store information. Various browsers may offer their own management tools for removing HTML5 LSOs. Please consult your browser’s “Help” function to learn more.

How we share or transfer data

The Social Institute takes care to protect the information you provide us. We do not rent or sell Personal Information that we collect from Users with third parties. We also take measures to restrict any collection or disclosure of Personal Information from children less than 13 years of age.

The Social Institute will disclose User information only as described below:

If you want information shared with other Users, we’ll share it for you.

We may provide certain features that may allow you to share information with other Users. For example, you may choose to populate your profile with your name, short biography, and location. Or you may ask questions that are visible to other Users of The Social Institute. Whenever you share information with other Users of our Properties, any Personal Information that you choose to include in, or is associated with, such User Postings will be accessible by such Users. As with most online services, once you make your Personal Information available to others in any of these ways, it may be collected and used by the recipients without restriction.

We may share data with social networks at your request.

Some of our Users may choose to connect their account with social networks. This functionality is entirely optional. If you have explicitly agreed that we may do so, The Social Institute may disclose your Personal Information through a social network or similar service (like Facebook or Google). To control the information that you share, you have the option of modifying your THE SOCIAL INSTITUTE account or social network settings or disconnecting your social network account from your THE SOCIAL INSTITUTE account.

We may share data with third-party applications that you authorize.

Third-party application developers and service providers (commonly known as “App Developers“) may build complementary services for our platform, such as a mobile application for visually impaired learners to access our resources. You may request we share your information with App Developers by connecting to the application or service and approving access to your THE SOCIAL INSTITUTE account.

We may share data in connection with special programs you participate in.

If you participate in special programs where The Social Institute partners with third parties, The Social Institute may share data collected from or about you with its third party partners to facilitate the program or services being offered.

We may share anonymous or aggregate data to improve our services and learn more about our Users.

In certain occasions, The Social Institute may work with business partners to improve our services or offerings. We may disclose automatically collected and other aggregated non-Personal Information to business partners or vendors to conduct research on online education or assist in understanding the usage, viewing, and demographic patterns for certain programs, content, services, promotions, and/or functionality on our Properties.

 We will share data when required by law.

The Social Institute may also disclose User information if required to do so by law or if we have a good-faith belief that such action is necessary to comply with local, state, federal, international, or other applicable laws (such as U.S. Copyright law) or respond to a court order, judicial or other government subpoena, or warrant, or administrative request. In some cases, we may make such disclosures without first providing notice to Users.

 We may share data in the context of a change of business, including a merger or acquisition.

In the event that The Social Institute is acquired by or merged with a third-party entity, we may transfer or assign the information that we have collected from Users as part of such merger, acquisition, sale, or other change of control.

We may share data when necessary or appropriate to protect The Social Institute or others.

The Social Institute may disclose information that we believe, in good faith, is appropriate or necessary to take precautions against liability; to protect The Social Institute from fraudulent, abusive, or unlawful uses; to investigate and defend ourselves against any claims or allegations; to assist government enforcement agencies; to protect the security or integrity of our Properties; or to protect the rights, property, or personal safety of The Social Institute, our Users, or others.

Limitations on Access to your Personal Information by Employees and Authorized Parties.

The Social Institute’s employees, agents and contractors must have a legitimate business reason to access Personal Information you provide to The Social Institute. We may share your Personal Information with third-party service providers, including The Social Institute contractors or agents who help us manage our information activities, but they may only use your Personal Information to provide us with a specific service and not for any other purpose.

Your choice and options in our data collection, use, and transfer

You can choose to not provide us with Personal Information.

You may always decline to share your Personal Information with The Social Institute. Registration is not required to access some of our web site content. If you decline to register, however, The Social Institute will not be able to provide to you certain features and functionalities found on our Properties. You may later enable or access those features by providing The Social Institute with the necessary Personal Information.

 You can edit or delete Personal Information in our records.

We want you to have access to your information, so that you can help keep it as accurate as possible. If you register and provide The Social Institute with Personal Information, you may update, correct, or delete your account and information at any time by reviewing your profile information and preferences on your account settings page. Parents can modify or delete Child User accounts. If you experience any difficulties in this process, please contact us as described below.

 You can disconnect us from Integrated Services.

You may revoke The Social Institute’s access to your account on any Integrated Service, such as Google or Facebook, at any time by updating the appropriate settings in the account preferences of the respective Integrated Service. You should check your privacy settings on each Integrated Service to understand and change the information sent to us through each Integrated Service. Please review each Integrated Service’s terms of use and privacy policies carefully before using their services and connecting to our Properties.

Child Users

The Social Institute is committed to children’s privacy.

Protecting the privacy of young children is especially important to The Social Institute. For that reason, we created certain features designed to help protect Personal Information relating to children who are less than 13 years of age (“Child Users”). The Social Institute does not knowingly permit Child Users to register directly for our Properties. If The Social Institute learns that Personal Information of a Child user has been collected on our Properties without parental consent, then The Social Institute will take appropriate steps to delete this information. If you are a parent or guardian (“Parent”) and discover that your child under the age of 13 has a registered account with our Properties without your consent, please alert The Social Institute at and request that we delete that child’s personal information from our systems.

How children may register for and use our Properties.

Child Users cannot register for a THE SOCIAL INSTITUTE account themselves. No information about Child Users is retained during their registration attempt.

If you are a Parent, you may provide consent for your child’s registration by first registering yourself on our Properties. Once registered, you can review our Properties together with your child.

Alternatively, your child may be registered to use the Properties through his or her school, or through an integration with the Properties that is supported by the child’s school, or by teachers, tutors and other similar adults who assist in the educational process (“Coaches”) who have taken steps to obtain parental consent. Parents always have the option to delete their Child User’s account.

Restrictions on Child Users.

The Social Institute attempts to restrict a Child User’s access to certain features that could result in disclosure of Personal Information by the Child User. A restricted account limits sharing and displaying private information about the Child User in various ways, including:

  • Restricted accounts do not include the Child User’s real name or biography section; only the Child User’s username is displayed
  • The Parent can edit Personal Information found in the restricted account
  • The Parent can restrict Child Users from adding Coaches
  • The profile is not shared publicly, and only the Parent and other permitted Coaches can see the user’s profile
  • The Child User cannot post to public discussion forums

Some other features of our Properties may, however, permit a Child User to enter free-form text through which the Child User could enter Personal Information that would be visible to other Users. This may occur, for instance, if a Child User enters Personal Information in answering an exercise problem or creating other projects on our Properties. If you are the Parent of a Child User, please advise your Child User of the risks of posting Personal information on our Properties or any other online services, as information posted may be used by others without restriction.

As a Parent, you can choose to share information about your child as you deem appropriate. The Social Institute won’t share Personal Information about your child or his/her progress with anyone other than you, your child and any permitted Coaches, unless we receive your permission (or as otherwise noted in this Privacy Notice).

As a Parent, you have the ability to control information about your Child User. To review, update, or delete information collected from your Child User, you can do so in the “Your Children” section within your account. To refuse future collection or use of your child’s Personal Information, you can delete your Child User’s account or contact us at

California Children’s Privacy Rights

If you are under the age of 18, or the parent of a User under the age of 18, residing in California, you are entitled to request removal of content or information you have posted on our Properties. If you would like to request removal of your or your child’s content or information, please email us at for assistance, or you can delete specific information (or delete your or your child’s account) directly. Please note that removal of your content or information does not ensure complete or comprehensive removal, as there may be deidentified or recoverable elements of your content or information on our servers in some form. Additionally, we will not remove content or information that we may be required to retain under applicable federal and state laws.

Our approach to Data Security

Data security is important to you, and to us.

To protect your privacy and security, we may require you verify your identity before granting you account access or making corrections to your information. For example, we may ask you to provide certain Personal Information to confirm your identity, and we may require that you create and use a password to access certain parts of our Properties. You should create and maintain a strong password to help ensure the security of your account.

We try to ensure that our Properties and information sent to us are safe, but no security measures are perfect.

The Social Institute uses certain physical, managerial, and technical safeguards designed to preserve the integrity and security of your Personal Information and other information we maintain in connection with our Properties. We cannot, however, ensure or warrant the security of any or all of the information you transmit to The Social Institute, and you do so at your own risk. When you enter sensitive information, we encrypt the transmission of that information using secure socket layer technology (SSL) or similar technologies. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

We will notify you electronically or via the Properties if The Social Institute experiences a data security incident that could affect you.

If we learn of a data security incident that compromises or appears to compromise your Personal Information, we will comply with applicable law with regard to breach notification and will post a notice on our Properties if a data security incident occurs.

How we maintain data integrity

At The Social Institute, we only use Personal Information as needed for the purposes for which it was collected or where you have consented to our use of Personal Information relating to you. We take reasonable steps to ensure that the Personal Information we store and use is accurate, complete, and up-to-date. If you discover that Personal Information or other data pertaining to you is inaccurate, incomplete, or out-of-date, please update your account information or contact us as outlined below.

Links to other sites

The Properties may link to and may be linked by websites operated by other entities or individuals. This Privacy Notice does not apply to, and we cannot control the activities of, third-party websites. You should consult the respective privacy policies of those third-party websites.

Changes and updates to this Privacy Notice

The Social Institute may modify or revise this Privacy Notice from time to time. The Social Institute will notify current Users of any changes to our Privacy Notice by posting the revised Privacy Notice with an updated date of revision on our Properties, along with a short notice of the revision posted on our Resources page. We will not change how we use any Personal Information in any material way without also providing notice of the change via email to you (or in the case of a Child User, to your Parent) or through the Properties, and obtaining consent to any new uses. The Social Institute will notify current users directly of any significant and material changes to our Privacy Policy. The effective date appearing at the top of this page indicates when the latest changes were made to these Privacy Terms.

Contacting The Social Institute

Please contact The Social Institute with any questions or comments about this Privacy Notice, your personal information, our third-party disclosure practices, or your consent choices by email at or by mail at:

The Social Institute PO Box 3755 Chapel Hill, NC 27515