Laura Tierney

Laura Tierney

Founder and CEO

Combining her standout sports leadership experience with her career managing social media for world-class brands, Laura is driven to help teens navigate social media positively and thoughtfully. A digital native herself, she bridges the gap between adults and students as one of the nation’s leading pioneers in positive social media education. She is a member of the 2026 Inc.’s Female Founders 500 List.

Shayna Heinrich

Shayna Heinrich

Co-Founder and Chief Operations Officer

As Co-Founder and Chief Operations Officer at The Social Institute, Shayna oversees the company’s operational needs, including Human Resources, recruiting, sales operations, and the internship program.

Carly Morgan

Carly Morgan

Senior Director of Marketing and Content

As the Senior Director of Marketing and Content, Carly leads brand, content development, demand generation, and partner marketing to connect schools with modern life skills that support student well-being. 

Emma Wertz

Emma Wertz

Director of Product, Strategic Projects

As the Director of Product, Strategic Projects at The Social Institute, Emma leads strategic initiatives that enable The Social Institute to deliver high-impact education while scaling our unique approach to reach millions of students. Emma works across Design, Engineering, Educational Content and other teams to conceptualize and deliver new initiatives.

Sheila Latkowski

Sheila Latkowski

Director of Account Management

As Director of Account Management, Sheila leads efforts to strengthen and grow school partnerships that empower students, families, and educators to navigate their social worlds in positive, healthy, and impactful ways. 

Kyle Piccioli

Kyle Piccioli

Director of Partnership Enablement

As the Director of Partnership Enablement at The Social Institute, Kyle Piccioli empowers the sales team with the tools, training, and strategies to build meaningful partnerships with schools nationwide.