Win the Prospective Family: How to Turn Your Tech Approach Into an Enrollment Advantage

September 29, 2026 | 4:00 - 4:45 p.m. ET

Class size, college placement, athletics, financial aid. Every admissions team has those answers ready.

Now families ask one more: “What’s your approach to AI, devices, and social media? How are you preparing students for the world they live in?”

Schools that answer with a policy only tell families what’s banned. Schools that answer with a proactive approach to technology and a plan on how they’ll align with their families to equip students are the ones that stand out this back-to-school season.

This session gives Heads of School, Directors of Marketing, and Directors of Admissions a repeatable way to talk about modern life skills education as an enrollment advantage, grounded in the 1M+ anonymous student responses The Social Institute has gathered on social media, AI, screen use, and well-being.

Attendees will learn

What families are really asking: the four concerns behind the tech question, and what each signals about a family’s decision.

A repeatable way to answer: one framework, and the five places the language belongs: admissions page, viewbook, tour script, interview, and re-enrollment conversation.

Proof that lands: how to put student voice data in front of families at admissions events and board meetings.

Featured guest speaker

Andrea Jenkins

Director of Enrollment Management and Marketing, St. Luke’s Episcopal School

Andrea Jenkins is a proud independent school educator with over 25 years of experience as an educator and school leader. Holding a Master’s degree in Education, she began as a classroom teacher and advisor before moving on to serve as a Department Chair, PK-8th grade Director of Curriculum, and Lower School Head. Currently, Andrea is the Director of Enrollment Management and Marketing at St. Luke’s and loves sharing the St. Luke’s story with current and prospective families. She enjoys watching families fall in love with St. Luke’s and guiding them from their first tour to their first day.

Common questions we’ll dive deeper into

What questions do prospective families ask independent schools?

Beyond class size, college placement, and financial aid, families are now asking how a school approaches AI, devices, and social media, and how the school is preparing students for the world they’ll live in.

Why does an independent school’s answer to a question about their tech approach matter for enrollment?

Schools that respond with a proactive plan for aligning with families around technology are the ones that stand out during back-to-school season.

Who should attend this webinar?

Heads of School, Directors of Marketing, and Directors of Admissions who want a repeatable way to talk about modern life skills education as part of their enrollment story.