June 21, 2017

Summer of Social: 5 Priorities for Your Family Tech Contract This Summer

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In this WRAL article, Founder Laura Tierney gives parents advice on ways to change family technology contracts to adapt to summer schedules and (lots) more free time. 

April 12, 2017

Winning at social media: Moving from don’ts to do’s

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Laura Tierney on the discrepancy between what’s available for brands online about how to use social media to their benefit, versus what’s available for students. And the importance of standards.

March 24, 2017

The Social Institute: Navigating the world of social media

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Listen to Laura Tierney’s interview on Chapel Hill radio station WCHL by host Aaron Keck! In a six-minute segment, Laura shares her personal experiences with social media as a teen, ...

February 14, 2017

@DukeMBB surpasses one million Twitter followers

GoDuke – The Social Institute’s work with the Duke Men’s Basketball team catapulted the official @DukeMBB account to grow 57.5% in just four months, becoming the most-followed college athletics program ...

January 23, 2017

Social media coach offers Norfolk Academy game-changing strategy

Before our presentation to Norfolk Academy, Laura Tierney shares the biggest questions that teens and parents face with social media.

September 14, 2016

NPR shares how teens can win the game of social media

NPR’s Leoneda Inge teams up with The Social Institute to throw her son a “Social 16” party for his 16th birthday.  

June 11, 2016

Coaching Teens To Win At Social Media

The North Carolina News & Observer featured Laura’s tips and tricks about how teens can win the game of social media. Game on!

May 20, 2016

Laura Tierney helps Olympic medalists win at social media

Just because you’re a world-renowned athlete doesn’t mean you know how to master Snapchat or a 140-character tweet. That’s why the U.S. Olympic Athletes Advisory Council (AAC) asked for Laura ...

March 29, 2016

The Social Institute’s Laura Tierney receives award for Duke alum of the year

Our President and Founder Laura Tierney was honored by the school’s Markets & Management (MMS) program as Duke Alum of the Year.

February 8, 2016

How ad agencies keep on top of social media

A look at how top agencies stay up to speed on social. McKinney uses Socializ’d, a one-of-a-kind weekly newsletter that our President and Founder Laura Tierney co-founded at the agency.

January 6, 2016

How teen-focused retailers do Instagram

Digiday’s Shareen Pathak spoke with Laura and other leading experts about how Instagram is “lit” for teen-aimed retailers.

September 25, 2015

Five ways to ‘win at social media’ at Wyoming Seminary

Laura Tierney heads back to her alma mater in Pennsylvania, presenting to 400 students on how to win at social media. 

March 12, 2015

Tips for teens to best use social media

ABC11’s Caitlin Knute sat down with Laura Tierney to discuss her unique approach to social media coaching. 

March 12, 2015

Laura Tierney Named Social Media Director

McKinney announced Laura Tierney as Social Media Director, overseeing social media strategy for its national brands, including Samsung, ESPN, Travelocity and Nationwide. 

February 12, 2015

Social media expert offers upper schoolers tips for digital world

Laura presented at Durham Academy in North Carolina, teaching students how to harness the power of social media platforms.