Winning at social media: Moving from don’ts to do’s
Laura Tierney on the discrepancy between what’s available for brands online about how to use social media to their benefit, versus what’s available for students. And the importance of standards.
The Social Institute: Navigating the world of social media
Listen to Laura Tierney’s interview on Chapel Hill radio station WCHL by host Aaron Keck! In a six-minute segment, Laura shares her personal experiences with social media as a teen, ...
@DukeMBB surpasses one million Twitter followers
GoDuke – The Social Institute’s work with the Duke Men’s Basketball team catapulted the official @DukeMBB account to grow 57.5% in just four months, becoming the most-followed college athletics program ...
Social media coach offers Norfolk Academy game-changing strategy
Before our presentation to Norfolk Academy, Laura Tierney shares the biggest questions that teens and parents face with social media.
NPR shares how teens can win the game of social media
NPR’s Leoneda Inge teams up with The Social Institute to throw her son a “Social 16” party for his 16th birthday.
Coaching Teens To Win At Social Media
The North Carolina News & Observer featured Laura’s tips and tricks about how teens can win the game of social media. Game on!
Laura Tierney helps Olympic medalists win at social media
Just because you’re a world-renowned athlete doesn’t mean you know how to master Snapchat or a 140-character tweet. That’s why the U.S. Olympic Athletes Advisory Council (AAC) asked for Laura ...
The Social Institute’s Laura Tierney receives award for Duke alum of the year
Our President and Founder Laura Tierney was honored by the school’s Markets & Management (MMS) program as Duke Alum of the Year.
How ad agencies keep on top of social media
A look at how top agencies stay up to speed on social. McKinney uses Socializ’d, a one-of-a-kind weekly newsletter that our President and Founder Laura Tierney co-founded at the agency.
How teen-focused retailers do Instagram
Digiday’s Shareen Pathak spoke with Laura and other leading experts about how Instagram is “lit” for teen-aimed retailers.
Five ways to ‘win at social media’ at Wyoming Seminary
Laura Tierney heads back to her alma mater in Pennsylvania, presenting to 400 students on how to win at social media.
Tips for teens to best use social media
ABC11’s Caitlin Knute sat down with Laura Tierney to discuss her unique approach to social media coaching.
Laura Tierney Named Social Media Director
McKinney announced Laura Tierney as Social Media Director, overseeing social media strategy for its national brands, including Samsung, ESPN, Travelocity and Nationwide.
Social media expert offers upper schoolers tips for digital world
Laura presented at Durham Academy in North Carolina, teaching students how to harness the power of social media platforms.