“Social media has always been a big part of my life and in the generation that I live in. After The Social Institute's talk to our school, the filter and the caption aren't the only two things I take into consideration before I post. I remember that even though I don't know the person now, future coaches, bosses and co-workers could see it and perceive it in a totally different way. Laura helped me see that being smart online and posting pictures that reflect who I am is more important than any number of likes I could ever get.
10th Grade Student

"While social media is all around us today, we need to learn to use it wisely. When Laura Tierney came to talk to both my school and volunteer organization, I like how Laura focused on the positives of social media, explaining that there are many people in your “social game”, and while there are role models for all of us, there are also younger children that look up to us for guidance. Being that Laura grew up with social media also, I thought that this speech was different than any other because I, and many of my friends could relate to the message being given. My biggest takeaway was the analogy of being given a microphone in front of a crowd and the people are waiting for you to speak, just like the world is waiting for you to post a picture, whether good or bad, they will react. You should always think before you post."
9th Grade Student
Cary Academy

"We are thrilled to engage in a three year partnership with Laura Tierney and The Social Institute. Our students and parents have longed for a sustained, systemic message about how to connect conversations, use, and education about technology and social media. Laura's engaging, positive, and developmentally appropriate work with our faculty, students, and parents allows us to have an ongoing, supportive, and educational dialogue about how to leverage social media for respectful outcomes. We feel our commitment to community health must include such a systemic educational approach to understanding the potential positive impact "social" can bring. The Social Institute is changing the way families and schools partner to understand "social." Glad to be a part of it."
Susan Perry
Assistant Head of School for Student Affairs
Ravenscroft School

“The Social Institute's seminar on first generational digital coaching is a must for all parents! Laura's approach to social media and adolescence is unique and simultaneously educational and refreshing. In a matter of minutes, she levels the playing field between parents and children by explaining the different platforms, their organization, intent, purpose and how to navigate them. As a parent of four children, I entered the seminar deeply concerned about the potential negative impact of social media in the short and long-term. I never considered that it could have a positive or impactful benefit. Laura seminar changed that. I left inspired by all the fresh, new and positive communication techniques she shares to put you and your child in control of these social media platforms. Education is power and I feel fortunate to have had the opportunity to learn from Laura.”
Amy Hepburn
Mom of four
Executive Director of WomenOne

"Ravenscroft is proud to partner with The Social Institute (TSI) to bring a comprehensive social media education program to support our students, faculty, and parents. TSI customized the program specifically to our school's needs and interests. The robust social media curriculum TSI developed is beautifully woven into Ravenscroft's existing leadership program. The concepts are developmentally appropriate and the real life issues are engaging to students.”
Colleen Ramsden
Assistant Head of School for Academic Affairs
Ravenscroft School

“The Social Institute’s "How To Win at Social Media" presentation was one of the top presentations I've seen in the past few years at our U.S. Olympic Athletes' Advisory Committee Meeting. Laura gave us simple, useful tactics to strengthen your reputation as either a current or former athlete. I would recommend her to anyone who needs clarity on their social media approach or who might just need a crash course on everything social media and the different opportunities to consider."
Mechelle L. Freeman
Track & Field Olympian and World Champion
Founder of TrackGirlz

“My son couldn’t stop talking about The Social Institute's presentation. After the workshop, we had a 40-minute drive home together, and for the entire ride, he talked about what he learned. Even when I got into the car and I began to make a call, he told me to put the phone away before the car started. I couldn’t believe it!! I now know he is making smart decisions on his own.”
Parent of a 15-year-old

“The Social Institute’s approach to 'social' is refreshing. Having a child that has grown up with technology and where online interaction is ubiquitous, we find it difficult to say NO. Seeing the positive in this interaction and offering caution and advice to our young is a much more constructive approach.”
Rollis Reisner
Father of a 16-year-old

"In my role as Chief Information Officer at Ravenscroft, I have always believed in helping parents see the positive aspects of social media -- it's not all negative as we are often led to believe. When I was first introduced to Laura Tierney and The Social Institute and heard Laura's passion for helping students win the game of social media I knew Ravenscroft had found the right partner to help us integrate, at a deep level, a program focused on social media and digital citizenship that would connect easily with the School's Lead From Here initiative. What I appreciate most about Laura is that she brings a unique and real approach to students and parents that she combines with a level of enthusiasm that is simply contagious. Ravenscroft is fortunate to be working with Laura and the Social Institute in a one of a kind partnership for independent schools."

Jason Ramsden
Chief Information Officer
Ravenscroft School

“Laura possesses great insight into social media and the communication skills to share her knowledge with a variety of audiences - whether it is young women, parents, brands or institutions. Her lessons are smart, digestible and practical - they are "real world" tested. My personal brand has been impacted by Laura's fine work as she's helped me transform my own LinkedIn profile to ensure we're effectively using the tools specific to that important social platform.”
Laura Gentile
Senior Vice President
espnW and ESPN

“All too often the topic of social media in schools is delivered through a negative approach. What The Social Institute brought to our girls was such a relatable, healthy, constructive message that the students began to take ownership of right before our eyes. For the first time, they heard an adult tell them TO USE social media, which allowed them to be engaged when it came time to learn, how TO WIN at social media.”
Caroline Blaum
Dean of Students
Oldfields School

“Growing up with social media being a major part of my life, it is difficult to always hear the negative, but hearing The Social Institute's positive, contemporary approach was super helpful. I could really relate to Laura's real-life examples and "social sprint” scenarios that she shared with us. After the assembly, Laura and I walked through my Instagram account together and talked about positive posts and using social media to represent yourself in the best way. Thanks Laura for this new, refreshing approach to social media.”
Cecilia Reisner
11th Grade Student

"As a U.S. athlete preparing for the 2020 Summer Olympics and launching a business, Laura coached me on how social media can strengthen my reputation by staying true to the best version of myself. Given her own sports experience and her work with the Women’s Sports Foundation, she “gets” athletes and what they have to do on a regular basis, while balancing social media on top of everything else. While working with Laura and her team, I got my own customized “Athlete Playbook”, an overview of my personal brand and the best moves I could make across social media platforms. I recommend The Social Institute to all athletes looking to up their social media game!"
Valerie Arioto
USA Softball Team Member

"At Christ School, we have had a number of speakers on the topic of social media, but The Social Institute was able to connect with our students in a more authentic way than I’ve seen before. Laura's approach to “win at the social media game” was refreshing and informative to both our students and faculty. It’s clear that Laura's extensive background working with high profile athletes gave enormous credence to our students in her real-life examples. I hope to continue working with Laura in creating a social media curriculum for all grades in the future."
Jeff Miles
Director of Student Life
Christ School

“Laura is and has been one of my favorite creative guides. Without hesitation, the agency looks to her for in-depth understanding of emerging and current social platforms. She’s constantly elevating her game. For instance, she started Socializ’d – a weekly update on key developments in social media. Her Socializ’d program alone has inspired fresh ideas and kept our creatives ahead of the curve in this deadline-driven world.”
Alex Nassour
Art Director

Insightful, engaging and refreshing: this describes the presentation given by Laura Tierney to our 500 high school students and faculty at Wyoming Seminary. Laura’s message on the positive aspects of social media use was, for our students, a pleasant diversion from the constant drumbeat of how NOT to use it. What I liked best was the fact that both students and adults left the presentation talking with each other about several of the points raised.”
Jay Harvey
Upper School Dean
Wyoming Seminary Prep School

"I know our school will be buzzing with positive affects from The Social Institute’s work for a long time. The benefit of having Laura Tierney coach my daughter and the school community on how to make positive choices with social media is a life lesson! When my daughter came home after the student presentation, she advised me to “Pay attention, Mom, Laura knows what she is talking about." The parent presentation that evening was then packed with solid information, relevant examples, a clear message and step by step recommendations that will benefit the Hanks house. I really enjoyed how The Social Institute tailored the presentation to our own school’s needs and provided tools to navigate this ever changing world of social media. I came home surprisingly refreshed and optimistic that there is even more possibility to social media than I knew of. These teens have influences from social media that are shaping who they become as individuals, and I see tremendous value in learning technology simultaneously with my child."
Cynthia Hanks
Mom of a 7th Grader
Saint Raphael School