February 8, 2016

How ad agencies keep on top of social media

A look at how top agencies stay up to speed on social. McKinney uses Socializ’d, a one-of-a-kind weekly newsletter that our President and Founder Laura Tierney co-founded at the agency.

January 6, 2016

How teen-focused retailers do Instagram

Digiday’s Shareen Pathak spoke with Laura and other leading experts about how Instagram is “lit” for teen-aimed retailers.

September 25, 2015

Five ways to ‘win at social media’ at Wyoming Seminary

Laura Tierney heads back to her alma mater in Pennsylvania, presenting to 400 students on how to win at social media. 

March 12, 2015

Tips for teens to best use social media

ABC11’s Caitlin Knute sat down with Laura Tierney to discuss her unique approach to social media coaching. 

March 12, 2015

Laura Tierney Named Social Media Director

McKinney announced Laura Tierney as Social Media Director, overseeing social media strategy for its national brands, including Samsung, ESPN, Travelocity and Nationwide. 

February 12, 2015

Social media expert offers upper schoolers tips for digital world

Laura presented at Durham Academy in North Carolina, teaching students how to harness the power of social media platforms.

January 1, 2015

Laura coaches girls at Oldfields School

Laura Tierney met with 250 girls to dig into peer pressure on social media and being your real self online.

November 10, 2014

Travelocity and McKinney awarded Twitter #CreativeFavorite

Thanks to the McKinney social media team led by Laura, @Travelocity and @McKinney were recognized for their series of groundbreaking Twitter campaigns.

August 11, 2014

Travelocity partners with McKinney show you where the closest sharks are

During the sharkiest of weeks, the Travelocity Roaming Gnome helped travelers get closer to the shark action. Our President and Founder Laura Tierney fueled the effort. 

March 26, 2014

Laura covers sports, social, and women’s empowerment at Dickinson College

A look at the highlights from Laura’s presentation to Dickinson College.

March 10, 2014

Travelocity and McKinney launch #IWannaGo social media contest

Travel enthusiasts could tell The Roaming Gnome where they want to travel for a chance to win their ultimate vacation. This was one of several successful campaigns Laura Tierney was ...

August 12, 2013

espnW’s #98DaysToShine summer campaign wins Shorty Award

While Laura was a espnW, they launched an integrated social media campaign that challenged fans to shine all summer long: 98 days straight.

May 17, 2013

ESPN Films and espnW launch nine for IX documentary series

ESPN logo

Laura managed social media sponsorships and strategy for the espnW Nine for IX series, focused on captivating stories of women in sports.

August 2, 2012

Former Duke field hockey star helps guide espnW, keeps an eye on London

ESPN logo

Laura discussed the 2012 London Olympics, espnW, and keeping up with old U.S. teammates via social.

July 22, 2012

espnW develops largest-ever social media mosaic of female athletes

ESPN logo

Laura and her team developed the first-ever social media mosaic of female athletes, celebrating the 40th Anniversary of Title IX at the Newseum in Washington D.C.