Marketing Specialist

Classification: Full-Time
Position Location: Durham, NC (potential remote employment)

About the Social Institute

The Social Institute partners with schools nationwide to empower students, parents, and educators to navigate social-emotional health, social media, and technology positively through comprehensive, gamified lessons that meet students on their level. By reinforcing character strengths like empathy, integrity, and teamwork and by showcasing their role models (from student leaders to the U.S. Olympians), we help students be their best selves to “win at social” — social interactions and social media. We bridge the needs of students and parents. We have partnered with Ravenscroft School, Gaston Day School, The Bryn Mawr School, Gilman School, Woodward Academy, U.S. Olympic athletes, Duke Men’s Basketball, ESPN, and other forward-thinking institutions around the nation.

Job Summary

At The Social Institute, you’ll play a key role in developing and executing the marketing strategy. You’ll manage content creation for all marketing channels and get to create messaging, positioning, and go-to-market strategy for new and existing products. You will work cross-functionally across marketing, sales, customer success, and product to ensure we have strong and consistent messaging and content across all touchpoints. In this dynamic role, you will create marketing content, manage work collaboratively with senior leaders, own competitive intelligence, and more. At an entrepreneurial company, you’ll wear many hats and have the opportunity to make an outsize impact beyond a traditional marketing role.

Key Responsibilities

  • Build and execute marketing strategy for all products, working closely with the executive team
  • Manage content distribution across all channels including social media, blog, press, email marketing, and more
  • Develop articles, whitepapers, infographics, and product collateral to ensure our sales team is equipped with the tools they need
  • Own The Social Institute’s student-led brand voice and ensure consistency across all channels
  • Manage product messaging and positioning for existing and new products
  • Collaboratively develop and implement a go-to-market strategy for all products
  • Work cross-functionally across marketing, sales, customer success to lead content development
  • Partner with the Head of Content and CEO to document curriculum impact on schools and identify opportunities to initiate new research studies
  • Oversee website messaging and content strategy
  • Partner with the product team to promote feature enhancements
  • Become an expert on our customers and leverage customer insights to help inform our marketing, sales, and product strategies
  • Create thought leadership presentations for webinars and events
  • Manage events and conferences (presentation, sponsorship, attendance)
  • Conduct competitor research and continually analyze and report back on market trends


  • Ability to capture the voice of the TSI brand through writing, video, and images
  • Video production for social media, with a focus on editing video for high impact storytelling
  • Producing articles, including strategy, outlines, and copy review
  • Excellent eye for graphic design, with experience working with creative directors or talented designers
  • Entrepreneurial and resourceful. As an early member of a startup, we need people who can find creative ways to make a big impact without massive amounts of resources
  • Collaborative, with strong written and verbal communication skills
  • Customer-centric, empathetic, and creative. You always build strategies around customer insights, you have a knack for understanding the wants and needs of others, and you’re great at generating creative new ideas around those customers
  • Analytics, with the ability to generate insights from data and apply those insights to strategic decisions
  • Dedication to drive continuous improvement in our marketing and growth efforts
  • Ability to work cross-functionally with teams including product, sales, and customer success to successfully manage projects from strategy to execution
  • Passionate about education, social media, and helping students navigate social-emotional health


  • Competitive compensation
  • 401K plan
  • Employer-paid Health Benefits (Medical, Dental, Vision)
  • Life and Disability Insurance
  • Potential to work remotely
  • Paid Time Off
  • Paid maternity and paternity leave

When we’re back in the office…

  • Regular company events with our winning team
  • Free parking in downtown Durham, NC
  • Weekly free lunches and snacks
  • Office space at one of the top co-working spaces in Raleigh-Durham

To Apply

Please send a completed application (, your CV, and a brief Cover Letter explaining what makes you a good fit for The Social Institute team to with the subject line “Marketing Specialist – The Social Institute”.

The Social Institute is an equal opportunity employer and participant of the E-Verify Program.