March 17, 2023

TikTok’s new Series feature is a reminder to empower students to find and follow positive role models

TikTok is shaking up the social media landscape yet again with its latest offering – TikTok Series. This new feature is set to revolutionize the way content creators monetize their presence on the platform. With Series, influencers can now offer their followers exclusive, longer-form content that can include up to 80 videos, with each video running for as long as 20 minutes, and they can charge their viewers to watch their videos.

Students use TikTok for entertainment, to learn new things, to take part in challenges, and to stay up-to-date on the latest trends. TikTok Series means there will be even more content available to students, so let’s huddle on the best ways to help them navigate this latest TikTok feature. 

Tell me more

Gone are the days of TikTok influencers trying to cram all of their video content into a 1-minute video. Now, creators can take their time and dive deeper into their chosen topic, providing their audience with a more in-depth and immersive viewing experience.

Not only does this offer a fresh new way for creators to engage with their followers, but it also provides them with a new way to make money, as they will be able to charge people to watch their content. By charging a fee for access to Series, creators can turn their passion into profit while giving their followers even more reasons to keep coming back for more.

And it’s not just creators who stand to benefit from the Series – students also get to explore exclusive content from their favorite influencers. With Series, they can access topics that interest them and get a more comprehensive understanding of the creators they love.

As of now, only select creators are able to post Series. They can then sell their content behind a paywall as long as it adheres to the TikTok community guidelines. For the time being, and while Series is in its testing stages, all creators will receive 100% profit from their series earnings. 

TSI’s Take

TikTok remains relevant for students it is the most downloaded mobile app worldwide. Whether students are looking to learn a new recipe, discover the latest fitness trends, or simply want to have a good laugh, TikTok content creators have got them covered.

Series will give students the opportunity to expose themselves to even more content, making it more important than ever for students to follow influencers who are role models that promote positivity and high-character choices.

At The Social Institute, we emphasize the importance of students finding their influencers and surrounding themselves with positive role models and credible influences. You can empower your students to fill their feeds with positive influences by huddling with them to:

  • Examine the qualities of both negative and positive role models online 
  • Discuss how others are trying to influence them in inauthentic or fake ways 
  • Identify people who bring out the best in them

For more ways to empower your students to engage with creators whose values align with their own, request a demo of our peer-to-peer curriculum that empowers students to find and follow positive role models and influencers today.

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The Social Institute (TSI) is the leader in understanding student experiences and creator of #WinAtSocial, a gamified, online learning platform that equips students, educators, and families to navigate social experiences — online and offline — in healthy ways. Our unique, student-respected approach incorporates topics like social media, technology use, and current events that have a significant impact on student well-being. Lessons teach life skills for the modern day to inspire high-character decisions that support the health, happiness, and future success of students, while capturing data that provides insights to school leaders to inform school policy and communications, and enable high-impact teaching and a healthy learning environment. For schools, our turnkey technology allows for easy implementation and a comprehensive game plan to support the well-being of school communities. For schools, our turnkey technology allows for easy implementation and a comprehensive game plan to support the well-being of school communities.