aka - Get ‘R Done Offense
Gail Marie ensures everything online — from The Social Institute’s website and Social Locker Room to each tweet and newsletter — meets the highest editorial standards. When it comes to words, Gail adds sass. Laura calls it “wit and spice and all things nice.”
She works closely with members of our Student Insider League, ensuring teen voices and real-life experiences are reflected in the content.
Before joining The Social Institute as managing editor, she managed all content online for McKinney, including the ad agency’s website, social media platforms, and thought leadership. In February 2016, Gail and the agency’s director of social media, Laura Tierney (yep, that’s how it all started👭), co-created a weekly newsletter to help agencies around the nation keep up with social media. She wrote and directed each issue.
A three-time SXSW Interactive speaker, Gail enjoys talking about writing for digital spaces. She now serves on the SXSW programming advisory board committee. She also enjoys talking on the airwaves: In 2015, she hosted a one-hour weekly radio program and iTunes podcast called “The Spine,” a show that explored the ways that reading changes us.
Though she began her professional life as an American literature and freshman composition professor, she learned that success would most likely come from a career outside the college classroom. (Far outside.) After a decade of experimenting as a writer for nonprofit, accounting and technology companies, she found her niche in social media empowerment.
Then she moved to Maui. 🌈🌴🌺 🐳🌴☀️ Aloha.