aka - Fearless Head Coach
Combining her standout sports leadership experience with her career managing social media for world-class brands, Laura is driven to reinvent the conversation around teens and social media. She bridges the gap between adults and teens as one of the nation’s leading pioneers in positive social media education.
Before founding The Social Institute, Laura served as Social Media Director at the award-winning advertising agency McKinney, leading social media strategy for national and international brands. Earlier in her career, Laura helped ESPN use social media to launch espnW and inspire millions of women and girls who love sports. She has developed social strategies and campaigns for leading brands including Duke Men’s Basketball, Nike, Under Armour, Disney, Toyota, Travelocity and Oakley.
Laura is an unshakable optimist and a competitive athlete at heart. She was a student-athlete at Duke University, majoring in sociology and journalism, and became a 4-time Duke All-American, 2-time team captain, and Duke Athlete of the Decade for field hockey. During her time at Duke, she played with the U.S. Women’s Junior National Field Hockey Team, representing the United States at home and abroad.
Today, Laura is playing on behalf of students to equip them with skills, plays, and values that embody their daily digital needs. Through her work with The Social Institute, students now have the chance to win at the world’s largest game: social media.
LinkedIn: Laura Tierney